The keynote address on the first day was given by Dr Margaret Chan, Director-General, WHO and the opening address by Ang Hak Seng, CEO, Singapore Health Promotion Board. The other important sessions over the 5 days covered tobacco control focus areas comprehensively with discussions on FCTC, industry tactics, ad bans, tobacco taxation, smoke free, pack warnings, smokeless tobacco, rights-based approach, bidis and child labour, illicit trade, social media, poverty and tobacco, and many more.

The conference was extremely well-organized with all available facilities like a cooperative staff, well defined presentation areas, meeting booths, internet access, medical facilities, speaker’s preview rooms, etc. The highlights of the event were the Bloomberg Awards, the Luther Terry Awards and the American Cancer Society Dinner Lecture.